Beyond viral [electronic resource] : how to attract customers, promote your brand, and make money with online video / Kevin H. Nalty.
Series: New rules of social media seriesc2010Description: 1 online resource (xx, 282 p.) : illSubject(s): Genre/Form: Additional physical formats: Print version:: Beyond viral.Online resources:
eBooks
Description based on print version record.
Includes bibliographical references and index.
The least a marketer needs to know -- Flavors of video: from skateboarding cats to pro -- Viral video is dead -- Video's role in the marketing funnel -- The most visceral form of social media -- Inside YouTube -- Agencies searching for role -- Learning from online-video "stars" -- Marketing via Webstars -- Paid video advertising -- Measuring ROI and performance of online video -- Video and search engine optimization -- How to get popular on YouTube -- Can you make money from online video? -- Guerrilla video for entrepreneurs and cause-related marketing -- Learning from Obama Girl / by Ben Relles -- Insider information: behind the curtain -- The future of online video.