E-commerce coming into its own [electronic resource] / Blanton K. Nescott, editor.

Contributor(s):

Series: Internet theory, technology and applicationsPublication details: Hauppauge, N.Y. : Nova Science Publishers, c2012.Description: viii, 171 p. : illISBN:

9781600219917 (hardcover)
9781614702788 (e-book)

Subject(s):

Electronic commerce

Genre/Form:

Electronic books.

DDC classification:

658.8/72 23

LOC classification:

HF5548.32 .E1836 2012eb

Online resources:

Click here to access online

Contents:

Analyzing online behavior / Geoffrey van Meer -- The implications of diversity in e-commerce / Gloria Moss -- Trust, deception and security in e-commerce / Zhaohao Sun, Yuenan Li, Shuliang Zhao -- Designing a tailored cache document replacement policy to promote the sales of a B2C website / Toly Chen, Yi-Chi Wang -- The world according to YouTube : explaining the rise of online participative video / Jacques Bughin.

Item type:

eBooks

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Includes bibliographical references and index ([ p.163]-171).

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.