Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality marketing research by specific topics. The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners. * Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles * Essentials of the hospitality marketing mix such as branding, advertising and business performance * Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing * Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel * Special marketing topics such as internal marketing and casino marketing.

Includes bibliographical references and index.

Print version record.

Front Cover; Handbook of Hospitality Marketing Management; Copyright Page; Contents; Preface; List of Contributors; Part One Hospitality Marketing Concepts; Chapter 1 Marketing hospitality and tourism experiences; Chapter 2 Socially responsible hospitality and tourism marketing; Chapter 3 Hospitality marketing mix and service marketing principles; Part Two Hospitality Marketing Functions and Strategies; Chapter 4 Branding, brand equity, and brand extensions; Chapter 5 Relationship and loyalty marketing; Chapter 6 Advertising, public relations and crisis management.

Part One. Hospitality Marketing Concepts. Marketing hospitality and tourism experiences / Conrad Lashley ; Socially responsible hospitality and tourism marketing / Azilah Kasim ; Hospitality marketing mix and service marketing principles / David Bojanic ; Part Two Hospitality Marketing Functions and Strategies. Branding, brand equity, and brand extensions / Woody G. Kim ; Relationship and loyalty marketing / Stowe Shoemaker, Camille Kapoor ; Advertising, public relations and crisis management / Kathryn LaTour ; Distribution channels and e-commerce / Peter O'Connor ; Service quality and business performance ; Dia Wright, Yuksei Ekinci, Andrew Lockwood -- Part Three. Hospitality Consumer Behavior. Motivations, attitudes, and beliefs / Alan D. Bright ; Travelers' information and search behavior / Dogan Gursoy, Christina G. Chi ; Customer satisfaction, service failure, and service recovery / Anna S. Mattila, Heejung Ro ; Experiential consumption: affect -- emotions -- hedonism / Karl Titz ; Psychology of pricing: a review and suggestions / H.G. Parsa, David Njite -- Part Four. Destination Marketing. Destination branding and marketing: the role of marketing organizations / Chris Ryan, Huimin Gu ; Push-pull dynamics in travel decisions / Muzaffer Uysal, Xiangping Li, Ercan Sirakaya-Turk ; Group decision making / Alain Decrop -- Part Five. Special Topics. Internal marketing / Michael Davidson ; Strategic alliances / Karin Weber, Prakash K. Chathoth ; Research on the casino industry / Kathryn Hashimoto.

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