Customer share marketing [electronic resource] : how the world's great marketers unlock profits from customer loyalty / Tom Osenton.

By: Contributor(s): c2002Description: xxvii, 284 p. : ill. ; 23 cmSubject(s): Genre/Form: Additional physical formats: No titleLOC classification:
  • HF5415.55 .O84 2002
Online resources: Available additional physical forms:
  • Available also in a print edition.
Contents:
Machine generated contents note: PART I: THE BATTLE FOR MARKET SHARE 1 -- CHAPTER 1: THE WEB WEIGHS IN 3 -- CHAPTER 2: THE CENTURY OF MARKET SHARE 21 -- CHAPTER 3: MARKETING THROUGH THE CHAOS 31 -- CHAPTER 4: THE CENTURY OF CUSTOMER SHARE 49 --PART II: UNLOCKING THE POWER -- OF CUSTOMER LOYALTY 63 -- CHAPTER 5: MARKETING ONE-TO-ONE COMES OF AGE 65 -- CHAPTER 6: SELLING DIRECT COMES OF AGE 79 -- CHAPTER 7: MAXIMIZING YOUR CUSTOMER TOUCHES 93 -- CHAPTER 8: PERMISSION, PRIVACY, AND PROTECTION 109 -- CHAPTER 9: CUSTOMER SHARE MARKETING 127 --PART III: ACQUIRING CUSTOMERS AND -- PERMISSION 145 -- CHAPTER 10: FEEDING THE FUNNEL: HOW TO ACWUIRE -- CUSTOMERS AND PERMISSION 147 -- CHAPTER 11: ACqUIRING CUSTOMERS AND PERMISSION: -- BEST PRACTICES 161 -- PART IV: RETAINING CUSTOMERS -- AND GROWING CUSTOMER SHARE 203 -- CHAPTER 12: WORKING THE LIST: HOW TO RETAIN -- CUSTOMERS AND GROW CUSTOMER SHARE 205 -- CHAPTER 13: RETAINING CUSTOMERS -- AND GROWING CUSTOMER SHARE: -- BEST PRACTICES 217 --PART V: MARKETING IN THE NEXT -- ECONOMY 257 -- CHAPTER 14: MAXIMIZING THE POWER OF MASS -- AND DIRECT MARKETING 259 -- INDEX 275.
Item type: eBooks
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Includes index.

Machine generated contents note: PART I: THE BATTLE FOR MARKET SHARE 1 -- CHAPTER 1: THE WEB WEIGHS IN 3 -- CHAPTER 2: THE CENTURY OF MARKET SHARE 21 -- CHAPTER 3: MARKETING THROUGH THE CHAOS 31 -- CHAPTER 4: THE CENTURY OF CUSTOMER SHARE 49 --PART II: UNLOCKING THE POWER -- OF CUSTOMER LOYALTY 63 -- CHAPTER 5: MARKETING ONE-TO-ONE COMES OF AGE 65 -- CHAPTER 6: SELLING DIRECT COMES OF AGE 79 -- CHAPTER 7: MAXIMIZING YOUR CUSTOMER TOUCHES 93 -- CHAPTER 8: PERMISSION, PRIVACY, AND PROTECTION 109 -- CHAPTER 9: CUSTOMER SHARE MARKETING 127 --PART III: ACQUIRING CUSTOMERS AND -- PERMISSION 145 -- CHAPTER 10: FEEDING THE FUNNEL: HOW TO ACWUIRE -- CUSTOMERS AND PERMISSION 147 -- CHAPTER 11: ACqUIRING CUSTOMERS AND PERMISSION: -- BEST PRACTICES 161 -- PART IV: RETAINING CUSTOMERS -- AND GROWING CUSTOMER SHARE 203 -- CHAPTER 12: WORKING THE LIST: HOW TO RETAIN -- CUSTOMERS AND GROW CUSTOMER SHARE 205 -- CHAPTER 13: RETAINING CUSTOMERS -- AND GROWING CUSTOMER SHARE: -- BEST PRACTICES 217 --PART V: MARKETING IN THE NEXT -- ECONOMY 257 -- CHAPTER 14: MAXIMIZING THE POWER OF MASS -- AND DIRECT MARKETING 259 -- INDEX 275.

Available also in a print edition.

Electronic reproduction. Boston, MA : Safari, 2002. Available via World Wide Web.

Mode of access: World Wide Web.

Made available through: Safari Books Online, LLC.

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