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Marketing semiotics [electronic resource] : signs, strategies, and brand value / Laura R.

By: Contributor(s): Publication details: Oxford ; New York : Oxford University Press, 2012.Description: xii, 218 p. : illISBN:
  • 9780199566495
  • 9780191617867
Subject(s): Genre/Form: LOC classification:
  • HF5415.122 .O78 2011eb
Online resources:
Item type: eBooks
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2012. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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