Consuming traditions [electronic resource] : modernity, modernism, and the commodified authentic / Elizabeth Outka.
Series: Modernist literature & culturePublication details: Oxford : Oxford University Press, c2009.Description: 1 online resource (xviii, 214 p.) : illISBN:- 9780195372694
- English literature -- 20th century -- History and criticism
- Modernism (Literature) -- Great Britain
- Material culture in literature
- Nostalgia in literature
- Authenticity (Philosophy) in literature
- Consumption (Economics) -- Psychological aspects
- Commercial products -- Psychological aspects
- Commerce in literature
- Marketing -- Great Britain -- History -- 20th century
- 820.9112 22
- PR478.M6

Presenting a lively, unique study of what she terms the 'commodified authentic,' Elizabeth Outka explores this crucial but overlooked development in the history of modernity with a piercing look at consumer culture and the marketing of authenticity in late 19th- and early 20th-century Britain.
Description based on print version record.
Includes bibliographical references and index.