Nonprofit marketing [electronic resource] / edited by Elizabeth Parsons, Pauline Maclaran and Mark Tadajewski.

Contributor(s):

Series: SAGE library in marketingPublication details: Los Angeles, [Calif.] ; London : SAGE, 2008.Description: 1 online resource (3 v.) : illISBN:

9781446262689 (ebook) :

Subject(s):

Nonprofit organizations -- Marketing

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.8 23

LOC classification:

HF5415 .N652 2008

Online resources:

Click here to access online

Contents:

v. 1. The evolution of nonprofit marketing -- v. 2. Nonprofit marketing -- v. 3. Key debates and contemporary issues in nonprofit marketing.

Summary: This work addresses both the historical and conceptual development of the field of nonprofit marketing as well as the new concepts and challenges it faces in the new millennium.

Item type:

eBooks

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v. 1. The evolution of nonprofit marketing -- v. 2. Nonprofit marketing -- v. 3. Key debates and contemporary issues in nonprofit marketing.

This work addresses both the historical and conceptual development of the field of nonprofit marketing as well as the new concepts and challenges it faces in the new millennium.

Specialized.

Description based on print version record.

Includes bibliographical references.