Field guide to case study research in business-to -business marketing and purchasing / edited by Arch G. Woodside, Hugh M. Pattinson, Roger Marshall ; contributors Ronny Behrens [and twenty five others].

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Series: Advances in business marketing & purchasing ; Volume 21.Publisher: Bingley, England : Edward Elgar, 2014Copyright date: copy©2014Edition: First editionDescription: 1 online resource (305 pages)Content type:

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Includes bibliographical references at the end of each chapters.

Description based on online resource; title from PDF title page (ebrary, viewed September 12, 2014).

Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.