Communicating environmental risk in multiethnic communities [electronic resource] / Michael K. Lindell, Ronald W. Perry.
Series: Communicating effectively in multicultural contexts ; 7.Publication details: Thousand Oaks, Calif. ; London : SAGE, c2004.Description: 1 online resource (x, 262 p.) : illISBN:- 9781452229188 (ebook) :
- 363.1056 23
- TD194.5 .L56 2004
eBooks
The authors explore the nature of natural hazards (earthquakes, floods, etc.) and technological dangers (hazardous waste, nuclear power plants, etc.), develop a model for understanding people's reaction to risk messages (Do they evacuate when the weather dictates as much? Do they protest the impending construction of a nuclear power plant?), and demonstrate how effective strategies for disseminating risk messages can be devised.
Specialized.
Description based on print version record.
Includes bibliographical references and index.

