Customer relationship management [electronic resource] : the bottom line to optimizing your ROI / Jon Anton, Natalie L. Petouhoff.
Series: Neteffect series. Management skills.c2002Description: xviii, 254 p. : ill. ; 24 cmSubject(s): Genre/Form: Additional physical formats: No titleDDC classification:- 658.8/12 21
- HF5415.5 .A58 2002
- Available also in a print edition.

Includes bibliographical references (p. 246-249) and index.
Available also in a print edition.
Electronic reproduction. Boston, MA : Safari, 2002. Available via World Wide Web.
Mode of access: World Wide Web.
Made available through: Safari Books Online, LLC.