Business-to-business marketing [electronic resource] / edited by Nick Ellis, Mark Tadajewski and Andrew Pressey.

Contributor(s):

Series: SAGE library in marketingPublication details: Los Angeles [Calif.] ; London : SAGE, c2011.Description: 1 online resource (4 v.) : illISBN:

9781446260937 (ebook) :

Subject(s):

Industrial marketing

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.804 23

LOC classification:

HF5415.1263

Online resources:

Click here to access online

Summary: This collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety.

Item type:

eBooks

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This collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety.

Specialized.

Description based on print version record.

Includes bibliographical references.

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