Advertising in the Aging Society [electronic resource] : Understanding Representations, Practitioners, and Consumers in Japan / by Michael Prieler, Florian Kohlbacher.

By:

Prieler, Michael [author.]

Contributor(s):

Publisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016Description: XXIII, 155 p. online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781137586605

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Printed edition:: No titleDDC classification:

658.8 23

LOC classification:

HF5410-5417.5

Online resources:

Click here to access online

In: Springer eBooksSummary: Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Societ y presents an insight into advertising practitioners and consumers in Japan.

Item type:

eBooks

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Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Societ y presents an insight into advertising practitioners and consumers in Japan.