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Handbook of brand relationships [electronic resource] / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.

Contributor(s): Publication details: Armonk, N.Y. : M.E. Sharpe, c2009.Description: xxi, 424 p. : illISBN:
  • 9780765623577 (alk. paper)
  • 0765623579 (alk. paper)
Subject(s): Genre/Form: DDC classification:
  • 658.8/27 22
LOC classification:
  • HF5415.55 .H357 2009eb
Online resources:
Item type: eBooks
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"Society for Consumer Psychology"--Cover.

Includes bibliographical references and indexes.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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