Description based on resource description page (viewed Jan. 4, 2011).

"The purpose of this book is to outline the important steps that must be considered and adhered to during a sales technology implementation. Perhaps the most important aspect covered within this book is that technology usage is both a strategy and a tool; therefore, we outline both strategic considerations as well as implementation procedures throughout each chapter. It is important to consider all the steps and the necessary actions that will need to take place before making the initial investment in technology; then and only then will the technology have its intended effect."--Resource description page.

Includes bibliographical references (p. 105-110) and index.

Introduction -- 1. Defining technology -- 2. Technology application versus business strategy -- 3. The role of the customer in technology and strategy implementations -- 4. Selection decision process and research -- 5. System planning and designing -- 6. Implementation of designed systems -- 7. Achieving full integration for maximum performance -- 8. Technology assessment, maintenance, and adaptation -- Notes -- References -- Index.