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Creating market insight [electronic resource] : how firms create value from market understanding / Brian D Smith, Paul G. Raspin.

By: Contributor(s): Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008.Description: ix, 318 p. : illISBN:
  • 9780470986530 (cloth)
  • 0470986530 (cloth)
Subject(s): Genre/Form: DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.13 .S594 2008eb
Online resources:
Item type: eBooks
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Includes bibliographical references (p. [303]-307) and indexes.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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