Brand aid [electronic resource] : shopping well to save the world / Lisa Ann Richey and Stefano Ponte.
Publication details: Minneapolis [Minn.] : University of Minnesota Press, c2011.Description: xv, 253 p. : illISBN:- 9780816665457 (hc : alk. paper)
- 9780816665464 (pb : alk. paper)
- 9780816676675 (e-book)
- 361.2/6 22
- HC60 .R482 2011eb
eBooks
"A Quadrant Book."
Includes bibliographical references and index.
Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.