Managing television news [electronic resource] : a handbook for ethical and effective producing / B. William Silcock, Don Heider, Mary T. Rogus.
Publication details: New York ; London : Routledge, 2011.Description: xv, 262 p. : ill., portsISBN:- 9781410613950
- Also available in print edition.

First published by Lawrence Erlbaum Associates, Inc., publishers.
Includes bibliographical references and indexes.
ch. 1. What makes news? -- ch. 2. Who watches and why? -- ch. 3. What makes a good producer? -- ch. 4. The ethics of producing -- ch. 5. Deadlines, datelines, and decision making -- ch. 6. The art of producing -- ch. 7. Writing well -- ch. 8. Put on your marketing cap -- ch. 9. Life in the booth -- ch. 10. Managing live -- ch. 11. Managing people -- ch. 12. Managing sweeps : the good, the bad, and the ugly -- ch. 13. Managing the business -- ch. 14. Managing life.
Also available in print edition.
Mode of access: World Wide Web.