Asian Brand Strategy (Revised and Updated) [electronic resource] : Building and Sustaining Strong Global Brands in Asia / by Martin Roll.

By:

Roll, Martin [author.]

Contributor(s):

SpringerLink (Online service)

Publisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2015Description: XX, 335 p. online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781137359179

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Printed edition:: No titleDDC classification:

658.4092 23

LOC classification:

HD28-70

Online resources:

Click here to access online

In: Springer eBooksSummary: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

Item type:

eBooks

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This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.