Brands, consumers, symbols, & research [electronic resource] : Sidney J. Levy on marketing / Sidney J Levy ; compiled by Dennis W. Rook.

By:

Levy, Sidney J, 1921-

Contributor(s):

Publication details: Thousand Oaks, Calif. ; London : SAGE, c1999.Description: 1 online resource (xvii, 590 p.) : illISBN:

9781452231372 (ebook) :

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.8 23

LOC classification:

HF5415.1 .L48 1999

Online resources:

Click here to access online

Summary: This volume assembles all Sidney J. Levy's and his collaborators' significant essays and studies in the field of marketing. His work includes marketing's role in management, how managers develop products and brands and how the marketplace is studied.

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eBooks

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This volume assembles all Sidney J. Levy's and his collaborators' significant essays and studies in the field of marketing. His work includes marketing's role in management, how managers develop products and brands and how the marketplace is studied.

Specialized.

Description based on print version record.

Includes bibliographical references and index.

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