Marketing the best deal in town : your library : where is your purple owl? / Nancy Rossiter.

By:

Rossiter, Nancy

Contributor(s):

ScienceDirect eBooks

Series: Chandos information professional series2008Description: 1 online resource (xvii, 218 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781780631271
1780631278

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Marketing the best deal in town : your library : where is your purple owl?LOC classification:

Z716.3 .R69 2008

Online resources:

Click here to access online

Contents:

Why market libraries? -- The language of marketing -- Innovation 101 -- Trends -- Purple cows, free prizes, and Moogle, oh my? -- Finding the (dollar)(dollar)(dollar) -- Market research -- Branding -- Buzz -- Marketing to women -- Marketing to Millenials -- Marketing yourself.

Summary: This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues. Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourselfEmphasis on creativity and innovationPractical advice from practitioners on what works and what does not.

Item type:

eBooks

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Title notes ( 6 )

No physical items for this record

Includes index.

Includes bibliographical references and index.

Print version record.

This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues. Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourselfEmphasis on creativity and innovationPractical advice from practitioners on what works and what does not.

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