Developing new products and services [electronic resource] : learning, differentiation and innovation / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.].
Series: Marketing research collection2011Edition: 1st edDescription: 1 online resource (xx, 340 p.) : ill., mapSubject(s): Genre/Form: Additional physical formats: Print version:: Developing new products and services.Online resources:
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Description based on print version record.
Includes bibliographical references (p. [327]-335) and index.