Strategic brand management for B2B markets [electronic resource] : a road map for organizational transformation / Sharad Sarin.

By:

Sarin, Sharad

Contributor(s):

Sage eBooks

Publication details: Delhi ; London : SAGE, 2010.Description: 1 online resource (xix, 262 p.) : illISBN:

9781446270271 (ebook) :

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.827 23

LOC classification:

HF5415.1255 .S37 2010

Online resources:

Click here to access online

Summary: This text uncovers the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home.

Item type:

eBooks

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This text uncovers the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home.

Specialized.

Description based on print version record.

Includes bibliographical references and index.