Planning focus groups [electronic resource]. / David L. Morgan with Alice U. Scannell.

By:

Morgan, David L. (Sociologist)

Contributor(s):

Series: Focus group kit ; v. 2.Publication details: London : SAGE, c1998.Description: 1 online resource (xvi, 139 p.) : 1 portISBN:

9781483328171 (ebook) :

Subject(s):

Focus groups

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

001.433 23

LOC classification:

H61.28

Online resources:

Click here to access online

Summary: 'Planning Focus Groups' is part of the six-volume Focus Group Kit which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.

Item type:

eBooks

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Title notes ( 4 )

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Includes bibliographical references and index.

'Planning Focus Groups' is part of the six-volume Focus Group Kit which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.

Specialized.

Description based on print version record.