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Social marketing to the business customer [electronic resource] : listen to your B2B market, generate major account leads, and build client relationships / Paul Gillin, Eric Schwartzman.
Publication details: Hoboken, N.J. : Wiley, c2011.Description: xxii, 250 p. : illISBN:- 9780470639337 (hbk.)
- 0470639334 (hbk.)
- 658.8/72 22
- HF5415.1265 .G554 2011eb
eBooks
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Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.