Consumer information systems and relationship management [electronic resource] : design, implementation, and use / Angela Lin, Jonathan Foster, and Paul Scifleet, editors.
Publication details: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2013.Description: electronic texts (201 p.) : digital filesISBN:- 9781466640832 (ebook)
- Consumer profiling
- Consumer behavior -- Data processing
- Customer services -- Information technology
- Management information systems
- Electronic commerce
- Consumer-generated content
- Crowdsourcing
- E-commerce
- Electronic word of mouth
- Enterprise 2.0
- Online consumer behaviors
- Online social networks
- Recommender systems
- Relationship management
- Web content management
- 658.8/342 23
- HF5415.32 .C655 2013e
- Also available in print.
eBooks
Includes bibliographical references.
Consumer information systems development: challenges for cross-disciplinary research / Tuure Tuunanen, Michael D. Myers, Harold Cassab -- Consumer information systems as services: a case study of the IPTV providers / Martin Bastek, Tuure Tuunanen, Lesley Gardner -- A service-oriented approach towards real time financial news analysis / Calum S. Robertson, Fethi A. Rabhi, Maurice Peat -- Social media marketing: challenges and opportunities in the Web 2.0 marketplace / Efthymios Constantinides -- Value co-creation in cloud services / Ammar Rashid, William Yu Chung Wang, Felix B. Tan -- Customer involvement through online communities / Olga Sasinovskaya, Hel�en Anderson -- The strategic value of consumer information systems: changing the face of business and consumer connections at Nike / Paul Scifleet, Angela Lin -- Web experience effects in a virtual shopping interaction environment / Carlota Lorenzo-Romero, Efthymios Constantinides, Miguel A. G�omez-Borja -- Electronic word-of-mouth (eWOM) and its influence on book purchasing decisions: a study of the Anobii Digital Bookshelf / Angela Lin, Jonathan Foster -- What do Chinese fashion consumers talk about when they talk about fashion?: exploring diffusion of innovation in a networked information economy / Jonathan Foster -- Valorising the cultural content of the commodity: on immaterial labour and new forms of informational work / Jonathan Foster.
Restricted to subscribers or individual electronic text purchasers.
"This book highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems, covering consumer perceptions of practicality and ease of use"--Provided by publisher.
Also available in print.
Mode of access: World Wide Web.
Description based on title screen (IGI Global, viewed June 7, 2003).