Description based on resource description page (viewed June 30, 2010).

Includes index.

Introduction: entrepreneurs and the business plan -- Chapter 1. Opportunity analysis -- Chapter 2. Organization plan -- Chapter 3. Marketing plan -- Chapter 4. Financial plan -- Appendix: written business plan and oral presentation -- Index.

"This book is designed to meet important needs of each segment; (1) the business plan serves as a means for college students to learn about the major functions of business and how they are interrelated, (2) entrepreneurs need a business plan to provide direction in the organization and launch of a new business and secure initial capital from funding sources, (3) consultants need a user-friendly business plan format to assist clients that have limited or no business experience, and (4) instructors and trainers need a turn-key text with supplements that require no lecture and little prep-time to teach student how to write a business plan"--Resource description page.