Innovation management [electronic resource] : strategies, concepts and tools for growth and profit / Shlomo Maital, D.V.R. Seshadri.

By:

Maital, Shlomo

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Publication details: Delhi ; London : Response, 2007.Description: 1 online resource (489 p.) : illISBN:

9788132108535 (ebook) :

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Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.4063 23

LOC classification:

HD45 .M296 2007

Online resources:

Click here to access online

Summary: Successful innovation-the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success.

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eBooks

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Includes bibliographical references and index.

Successful innovation-the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success.

Specialized.

Description based on print version record.