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Value above cost [electronic resource] : driving superior financial performance with CVA, the most important metric you've never used / Donald E. Sexton.

By: Contributor(s): Series: Safari Books Onlinec2009Description: xx, 344 p. : ill. ; 24 cmISBN:
  • 9780137017379
  • 0137017375
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources:
Contents:
Marketing and financial performance -- How CVA affects financial performance -- CVA over time -- Perceived value -- Costs -- Managing CVA -- Managing CVA over time -- Utilizing CVA for strategic decisions -- Utilizing CVA for marketing program decisions -- Building the marketing accountability scorecard -- Organizing to manage CVA.
Item type: eBooks
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Includes bibliographical references (p. 311-328) and index.

Marketing and financial performance -- How CVA affects financial performance -- CVA over time -- Perceived value -- Costs -- Managing CVA -- Managing CVA over time -- Utilizing CVA for strategic decisions -- Utilizing CVA for marketing program decisions -- Building the marketing accountability scorecard -- Organizing to manage CVA.

Electronic reproduction. Boston, Mass. : Safari Books Online, 2008 Mode of access: World Wide Web. Available to subscribing institutions. s2008 maun s

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