Amazon cover image
Image from Amazon.com

The psychology of entertainment media [electronic resource] : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.

Contributor(s): Series: Advertising and consumer psychologyPublication details: Mahwah, N.J. : Lawrence Erlbaum, c2004.Description: xvi, 360 p. : illISBN:
  • 9781410609366
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
pt. 1. Embedding promotions within programs : subliminal embeds and product placements -- pt. 2. The programs between the ads : the persuasive power of entertainment fiction and narrative -- pt. 3. Individual differences in media usage and their role as mediators and moderators of media effects.
Item type: eBooks
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references and indexes.

pt. 1. Embedding promotions within programs : subliminal embeds and product placements -- pt. 2. The programs between the ads : the persuasive power of entertainment fiction and narrative -- pt. 3. Individual differences in media usage and their role as mediators and moderators of media effects.

Also available in print edition.

Mode of access: World Wide Web.

Copyright © 2020 Alfaisal University Library. All Rights Reserved.
Tel: +966 11 2158948 Fax: +966 11 2157910 Email: librarian@alfaisal.edu