Contemporary Wine Marketing and Supply Chain Management [electronic resource] : A Global Perspective / by Daniel J. Flint, Paola Signori, Susan L. Golicic.

By:

Flint, Daniel J [author.]

Contributor(s):

Publisher: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016Description: XIX, 245 p. online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781137492432

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Printed edition:: No titleDDC classification:

658 23

LOC classification:

HD28-HD70

Online resources:

Click here to access online

In: Springer eBooksSummary: Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers.

Item type:

eBooks

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Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers.

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