People, preferences & prices [electronic resource] : sequencing the economic genome of the consumer mind / by Eugene Galanter, Howard Moskowitz, Matthias Silcher.

By:

Galanter, Eugene

Contributor(s):

Publication details: [Saif Zone, Sharjah, United Arab Emirates] : Bentham Science Publishers Ltd., [2011]Description: viii, 288 p. : ill. (some col.), col. portsISBN:

9781608052493

Other title:

People, preferences and prices : sequencing the economic genome of the consumer mind

Subject(s):

Microeconomics -- Psychological aspects

Genre/Form:

Electronic books.

LOC classification:

HB172 .G35 2011eb

Online resources:

Click here to access online

Contents:

pt. 1. The basic tools -- pt. 2. Setting the price and going shopping -- pt. 3. Feeling -- pt. 4. The intangibles : living & experiencing -- pt. 5. Buying, investing & protecting -- pt. 6. Systematics and the day after tomorrow.

Item type:

eBooks

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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.