Marketing the city [electronic resource] : the role of flagship developments in urban regeneration / Hedley Smyth.
Publication details: London ; New York : E & FN Spon, 1994.Edition: 1st edDescription: xvii, 275 p., [8] p. of plates : ill., planISBN:- 9780203975954
- Also available in print edition.
eBooks
Includes bibliographical references (p. [257]-262) and indexes.
1. City visions and flagship developments -- 2. Context for urban policy and marketing the city -- 3. Research approach -- 4. Marketing framework -- 5. Project management -- 6. Project impact -- 7. Case studies -- 8. The Watershed Complex -- 9. The International Convention Centre -- 10. The Hyatt Regency Hotel -- 11. Brindley Place and the National Indoor Arena -- 12. Theatre Village -- 13. Byker Wall -- 14. Implications of flagships for urban regeneration and marketing -- 15. Future development and city visions.
Also available in print edition.
Electronic reproduction. [London, Eng. : Taylor and Francis, 2012]. PDF file created from digital scan of print book.