International strategic marketing [electronic resource] : a European perspective / Marilyn A. Stone and J.B. McCall.
Publication details: London ; New York : Routledge, 2004.Description: xx, 262 p. : illISBN:- 9780203499528
- Also available in print edition.
eBooks
Includes bibliographical references and index.
1. Introduction to international marketing -- 2. Framework for international marketing -- 3. European marketing -- 4. International marketing information systems : marketing research -- 5. International product development -- 6. International pricing -- 7. International promotion -- 8. International channels of distribution -- 9. International marketing planning and implementation.
Also available in print edition.
Mode of access: World Wide Web.