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Marketing planning by design [electronic resource] : systematic planning for successful marketing strategy / Ralf E. Strauss.

By: Contributor(s): Publication details: Chichester, England ; Hoboken, NJ : Wiley, c2008.Description: xviii, 350 p. : ill., plansISBN:
  • 9780470721674
  • 0470721677
Subject(s): Genre/Form: DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.13 .S8789 2008eb
Online resources:
Item type: eBooks
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Includes bibliographical references (p. [303]-328) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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