Handbook of services marketing & management [electronic resource] / Teresa A. Swartz, Dawn Iacobucci, editors.

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Publication details: Thousand oaks, [Calif.] ; London : SAGE, c2000.Description: 1 online resource (ix, 521 p.) : illISBN:

9781452231327 (ebook) :

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Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.8 23

LOC classification:

HD9980.5 .H36 2000

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Click here to access online

Summary: This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world's leading experts on services marketing and management.

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eBooks

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This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world's leading experts on services marketing and management.

Specialized.

Description based on print version record.

Includes bibliographical references and index.