Ad critique [electronic resource] : how to deconstruct ads in order to build better advertising / Nancy R. Tag.

By:

Tag, Nancy R

Contributor(s):

Sage eBooks

Publication details: Los Angeles : SAGE, c2012.Description: 1 online resource (xiv, 199 p.) : illISBN:

9781483387352 (ebook) :

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

659.1 23

LOC classification:

HF5823 .T155 2012

Online resources:

Click here to access online

Summary: 'Ad Critique' teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising. This textbook is an instruction manual to enable students to look at the creative product and embolden them to say something constructive and worthwhile.

Item type:

eBooks

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'Ad Critique' teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising. This textbook is an instruction manual to enable students to look at the creative product and embolden them to say something constructive and worthwhile.

Specialized.

Description based on print version record.