Reservation Schemes for Grid Markets -- A Computational Trust Model for E-Commerce Systems -- A Recommender for Active Preference Estimate -- An MDA Based Environment for Modelling and Executing Business Negotiations -- Analysing Requirements for Virtual Business Alliances – The Case of SPIKE -- Business Impact of Online Institutional Recommendation -- uCard: A Novel Privacy Friendly Radio Frequency Tag Architecture for Universal Loyalty Card -- VERTIGO: Find, Enjoy and Share Media Trails across Physical and Social Contexts -- WOICE: A Decentralized System for Ubiquitous VoIP Services -- Monitoring Ecosystem Characteristics on Negotiation Environments -- Incentives, Business Model and Required Technical Infrastructure for the Economic Aware Data Grid -- The Incoming Trends of End-User Driven Service Creation -- The New Way to Think Television on the Web -- The Wisdom of Sustainable Communities in the Digital Era: The Case of Efficient Energy Management -- P2P Business and Legal Models for Increasing Accessibility to Popular Culture -- Disruption of the Digital Media Distribution -- Evolutionary and Pervasive Services -- Future Internet Markets and Business Strategies: An Analysis and a Proposal -- Impact of Microfinance Operations on the Livelihood of the Clients: A Review of the Existing Literature -- Combining Organisational and Coordination Theory with Model Driven Approaches to Develop Dynamic, Flexible, Distributed Business Systems.

This book constitutes the proceedings of the First International ICST Conference, DigiBiz 2009, held in London, UK, in June 2009. The 19 contributions published in this volume were carefully selected from over 60 submitted works in a rigorous peer-reviewed process. The papers dealt with subjects like virtual business alliances, organizational and coordination theory, model driven businesses, efficient energy management, e-negotiations, future internet markets and business strategies, agent technologies, recommender for active preference estimate, trust & reputation models for e-commerce, RFID architectures, decentralized system for ubiquitous VoIP services, reservation and incentive schemes for Grid markets, end-user driven service creation, digital media distribution, IP-TV, social media trails, P2P business and legal models.