Managing business in a multi-channel world [electronic resource] : success factors for E-business / Timo Saarinen, Markku Tinnila, Anne Tseng, [editors].

Contributor(s):

Publication details: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2005.Description: electronic texts (xvii, 347 p. : ill.) : digital filesISBN:

9781591406310 (ebook)
1591406315 (ebook)

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: No titleDDC classification:

658.8/72 22

LOC classification:

HF5548.32 .M354 2005e

Online resources:

Click here to access online

Available additional physical forms:

Also available in print.

Contents:

Introduction / Veikko Hara, Karri Mikkonen, Timo Saarinen, Markku Tinnila, Jarkko Vesa -- Developing Consumer Preference-Profiles as a Basis for Multi-Channel Service Concepts / Narkku Tinnila, Anssi Oorni, Anu Raijas -- Consumer and Merchant Adoption of Mobile Payment Solutions / Niina Mallat, Tomi Dahlberg -- Objectives of Search and Combination of Information Channels in Electronic Consumer Markets / Anssi Oorni -- Consumers on the Road from E-Communication to E-Shopping / Kari Elkela, Tuomas Kokkonen, Heikki Nikali -- The Effects of Digital Marketing on Customer Relationships / Marko Merisavo -- Strategy Turned into Action / Magnus Homqvist, Kalevi Pessi -- Opportunities and Challenges for B2B Manufacturing Firms / Esko Penttinen, Timo Saarinen -- Shifting Perspective from Design to Business / Andreas Nilsson -- Mobile Games / Tommi Pelkonen -- Digital Television and Multi-Channel in Europe / Janne Orava, Mika Perttula -- Case of Monopolies at Stake / Juha Laine, Jukka Heikkila -- Serving Customers in a Hybrid World / Claas Mulle-Lankenau, Kai Wehmeyer, Stefan Klein -- Describing the Critical Factors for Creating Successful Mobile Data Services / Anne Tseng, Jukka Kallio, Markku Tinnila -- Channel Choices and Revenue Logistics of Software Companies Developing Mobile Games / Risto Rajala, Matti Rossi, Virpi Ruunainen, Janne Vihinen -- The Role of Business Models in Developing Business Networks / Jukka Heikkila, Marikka Heikkila, Markku Tinnila --

Are Multi-Channel Technologies Adopted in Online Consumer Auction Markets in Finland? / Jarkko Vesa, Eric van Heck -- The Changing Role of Middle-Men Infomediaries / Mirella Lahteenmaki, Markku Tinnila -- Meeting the Demands of Wide- Audience End Users / Ken Peffers, Tuure Tuunanen -- Envisioning the Future of a Multi-Channel World By 2020 / Markku Tinnila, Theresa Lauraeus-Niinivaara -- Multi-Channel Services of the Future / Jari Manninen, Marja-Liisa Vihera -- Channel Surfing / Jonathan W. Palmer.

Abstract: This book addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace.

Item type:

eBooks

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Title notes ( 8 )

No physical items for this record

Includes bibliographical references and index.

Restricted to subscribers or individual electronic text purchasers.

This book addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace.

Also available in print.

Mode of access: World Wide Web.

Title from PDF t.p. (viewed on July 4, 2010).