Handbook of public opinion research [electronic resource] / edited by Wolfgang Donsbach and Michael W. Traugott.
Publication details: London : SAGE, 2007.Description: 1 online resource (xx, 618 p.)ISBN:- 9781848607910 (ebook) :
- 303.38 23
- HM1236 .H36 2007

An indispensable resource for both practitioners and students alike, the handbook brings together a review of what public opinion is, what role it has in a society, how it changes and by what it is affected, how it can be measured and what impact it has.
Specialized.
Description based on print version record.
Includes bibliographical references.