Public relations writing [electronic resource] : principles in practice / Donald Treadwell, Jill B. Treadwell.
Publication details: Thousand Oaks, CA. : SAGE, 2005.Edition: 2nd edDescription: 1 online resource (xxvi, 517 p.) : illISBN:- 9781483329048 (ebook) :
- 659.2 23
- HM1221 .T73 2005
eBooks
Includes bibliographical references and index.
Guiding students from the most basic foundations of public relations writing through the production of actual, effective public relations materials, this 2nd edition focuses on identifying & writing public relations messages & examines how public relations messages differ from other messages.
Specialized.
Description based on print version record.

