Content licensing : buying and selling digital resources / Michael Upshall.
Series: Publishing series2009Description: 1 online resource (xviii, 240 pages) : illustrationsContent type:- text
- computer
- online resource
- 9781780632148
- 1780632142
- Z653.7 .U67 2009
eBooks
Includes bibliographical references.
Title from PDF title page (viewed on Mar. 15, 2013).
Content Licensing is a wide-ranging and comprehensive guide to providing content for dissemination electronically. It outlines a step-by-step introduction to the why, how, and frequently asked questions of digital content and how to license it. In addition, it examines the context in which licensing takes place. What makes the book unique is that it examines licensing from a range of perspectives. Practical tips for cost-effective licensingGuidance on how to ensure the most effective use is made of electronic resourcesInvaluable for publishers, libraries and distributors.
1. Introduction -- 2. Brief history of content licensing -- 3. The licensing process, from start to finish -- 4. Media for licensing -- 5. Business models for content licensing -- 6. Converting, hosting and access management -- 7. Aggregators in detail -- 8. How content is searched for and (hopefully) retrieved -- 9. Copyright, royalties and contracts -- 10. Under the hood : the technology of licensing -- 11. Developments in content licensing : recommendations.
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