Content strategy [electronic resource] : connecting the dots between business, brand, and benefits / Rahel Anne Bailie, Noz Urbina.
c2013Edition: 1st edDescription: 1 online resource (1 v.) : illSubject(s): Genre/Form: Online resources:
eBooks
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Description based on online resource; title from title page image (Safari, viewed June 13, 2013).
Includes bibliographical reference and index.