Destination marketing and management [electronic resource] : theories and applications / edited by Youcheng Wang and Abraham Pizam.

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Publication details: Cambridge : CAB International, c2011.Description: x, 370 p. : illISBN:

9781845937621 (permanent paper)
9781845937003 (e-book)

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Genre/Form:

Electronic books.

DDC classification:

910.68/8 22

LOC classification:

G155.A1 D4779 2011eb

Online resources:

Click here to access online

Contents:

pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities.

Item type:

eBooks

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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.