The power of the purse [electronic resource] : how smart businesses are adapting to the world's most important consumers / Fara Warner ; [edited by] Paula Sinnott, Christy Hackerd.

By: Contributor(s): 2005Description: p. cmGenre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Available also in a print edition.
Item type: eBooks
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Available also in a print edition.

Electronic reproduction. Boston, MA : Safari, 2005. Available via World Wide Web.

Mode of access: World Wide Web.

Made available through: Safari Books Online, LLC.

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