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Self versus others [electronic resource] : media, messages, and the third-person effect / Julie L. Andsager, H. Allen White.

By: Contributor(s): Series: LEA's communication seriesPublication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2007.Description: xii, 152 p. : illISBN:
  • 9780203936498
Subject(s): Genre/Form: Additional physical formats: No title; No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
The third-person effect -- Receiver variables -- Message variables -- Source and channel variables -- The first-person effect as persuasion -- Defining the others -- Systematic vs. heuristic processing -- Understanding the third-person effect as a special context for persuasion.
Item type: eBooks
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Includes bibliographical references (p. 135-145) and indexes.

The third-person effect -- Receiver variables -- Message variables -- Source and channel variables -- The first-person effect as persuasion -- Defining the others -- Systematic vs. heuristic processing -- Understanding the third-person effect as a special context for persuasion.

Also available in print edition.

Mode of access: World Wide Web.

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