App savvy [electronic resource] : turning ideas into iPad and iPhone apps customers really want / Ken Yarmosh.
2010, c2011Description: 1 online resource (xi, 338 p.) : illSubject(s): Genre/Form: Additional physical formats: Print version:: App savvy.Online resources:
eBooks
Description based on print version record.
Includes bibliographical references and index.
Strategy. You have an app idea now what? ; Finding your inner app ; From idea to concept Development. For hire : identifying help ; Getting a working app ; Making your app better before it reaches the app store -- Launch. Preparing for the app store submission ; Building your marketing crescendo ; Measuring success and future development ; When mobile is no longer the exception -- Tips and tools.