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Profiting from services and solutions [electronic resource] : what product-centric firms need to know / Valarie A. Zeithaml ... [et al.].

Contributor(s): Series: Service systems and innovations in business and society collection2014Edition: 1st edDescription: 1 online resource (1 v.) : illISBN:
  • 9781606497494
  • 1606497499
Subject(s): Genre/Form: Online resources:
Item type: eBooks
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Description based on online resource; title from title page (Safari, viewed Aug. 15, 2014).

"Center for services leadership, W.P. Carey School of Business, Arizona State University."

Includes bibliographical references and index.

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