Includes bibliographical references (p. 183-185) and index.

Foreword / Roger Black -- Introduction : read me first -- Chap. 1. Don't make me think -- Chap. 2. How we really use the Web -- Chap. 3. Billboard design 101 -- Chap. 4. Animal, vegetable, or mineral -- Chap. 5. Omit needless words -- Chap. 6. Street signs and breadcrumbs -- Chap. 7. The first step in recovery is admitting the home page is beyond your control -- Chap. 8. The farmer and the cowman should be friends -- Chap. 9. Usability testing on 10 cents a day -- Chap. 10. Usability testing : the movie -- Chap. 11. On not throwing the baby out with the dishes -- Recommended reading -- Acknowledgments -- Index.

Electronic reproduction. Boston, Mass. : Safari Books Online, 2006. Mode of access: World Wide Web. Available to subscribing institutions. s2006 maun s