Marketing strategy from the masters [electronic resource] : collections.
Series: FTPress Delivers collectionsc2011Description: 1 online resource (1 v. (various pagings)) : illISBN:- 9780132617642
- 0132617641
eBooks
Title from resource description page (viewed Feb. 4, 2011).
"Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success ... apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI ... tightly link marketing with business performance ... bring powerful marketing strategies to the public sector ... and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon."--Resource description page.
Includes bibliographical references and indexes.
Marketing in the public sector / Philip Kotler, Nancy Lee -- Marketing metrics, 2nd ed. / Paul W. Farris ... [et al.] -- Six rules for brand revitalization / Larry Light and Joan Kiddon -- Real-time marketing for business growth / Monique Reece.