The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape / guest editor, Associate Professor Kiseol Yang.

Contributor(s):

Series: Journal of Research in Interactive Marketing ; Volume 9, Issue 2Publisher: [Bradford, England] : Emerald, 2015Copyright date: copy©2015Description: 1 online resource (81 pages) : illustrations, tablesContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781785604126
9781785604133 (e-book)

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape.DDC classification:

658.8342 23

LOC classification:

HF5415.32 .I473 2015eb

Online resources:

Click here to access online

Item type:

eBooks

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Title notes ( 3 )

No physical items for this record

Includes bibliographical references at the end of each chapters.

Description based on online resource; title from PDF cover (ebrary, viewed July 25, 2015).

Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.